How to apply dramatic eye makeup for an evening look

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You're not really dressed to go out on the town until your makeup is just right. Professional makeup artist Vinnetta Scrivo demonstrates how to create a sophisticated, dramatic evening look for your eyes. You'll look glamorous, but not over-made up if you follow Vinetta's advice.

How to apply dramatic eye makeup for an evening look
  1. Apply eye base all over your eyelids.
  2. Apply eye shadow to your eyelid starting in the center and moving in the C-shape of your eyelid. (Intensify the color by applying another coat.)
  3. Use your finger to blend the eye shadow in.
  4. Once again use scissors to carefully trim any hair that is too long.
  5. Apply your eyeliner starting in the center of your eyelid and draw very short lines that you can connect together.
  6. On the outside corner of your eyes, extend the eyeliner, just a bit, creating a cat-eye effect.
  7. Apply the eyeliner from the inside corner of the eye to the center by lifting the skin of the eye area and expose the little ledge in the corner of the eye.
  8. Use your eyelash curler to curl your lashes, pumping the lash curler for added effect.
  9. Apply your lash conditioner/plumper to the top and bottom of your eyelashes.
  10. Apply mascara to the root of the eyelash using a wiggling motion outward for best application. (Go in the direction the eyelashes grow.)
  11. Paint mascara onto an eye shadow brush with a narrow tip.  Then you can coat the very top of the lashes and really get to the root.  This helps remove lumps and creates a more natural look.
Transcript

Hi, I'm Vinnetta Scrivo for howdini. I'm going to show you how to give yourself a beautiful, fabulous, dramatic eye for the evening.

So we have our lovely model, Lucy, and we are going to give her a gorgeous eye. She already has beautiful eyes to begin with, but we are going to spice them up and give them a little something special for evening.

So first, I am going to start with an eye base. This will create a nice, smooth surface for the eye; and eye shadow will really take to the eyelid, and it will last all evening.
And there are several colors that you can choose. I am just choosing a nice golden, sort of a beigy, golden color, similar to her skin.  And we're just going to apply that all over the eyelid; this creates a nice, smooth surface and a perfect canvas for the eye shadow. Even that by itself looks pretty, actually.

Now I love eye shadows that have a bit of shimmer, a lot of light reflection. Metallics are beautiful for the eyelid, and add a little something special for evening. So I am going to use sort of a purple-y, taupe, shimmery eye shadow.  And what we are going to do — so close your eyes — we're going to apply the eye shadow, directly in the center and moving in a C shape, all across the lid. And you want to keep that C shape right at the crease and do not go above it, and really fill that in nicely.
You can intensify the color by just adding another application of shadow, really deepening that shadow.  Going in the corner of the eye and coming out, and through the crease and over. And I always use my fingers to blend, it's a great tool and it's so important to blend the shadow. Just sort of up and out.

So now I am going to apply the eyeliner, and this is very important step. I prefer a liquid or a gel: It goes on nice and smooth and it's a lot easier to use than a pencil. I'm going to start in the center of her eyelid.
I am just going to be drawing very short strokes, so we are painting that on, creating very short lines and then connecting them. It's a lot easier to do that than creating one perfect line.

Then we are going to extend this line, up and out, giving her a little bit of a cat eye; and that will really create a beautiful openness.  Now look down for me, Lucy; I am going to get right down to the corner. And we really want to lift up that skin of the eye area and expose that little ledge in there, and we want to continue that line to meet the line in the center.

This gel liner is great because it goes on liquid but it dries matte, and it is waterproof. So this should last her all night.

Curling the lashes is such an essential part of a look. It creates openness to the eye, and this is something that you don't want to skip.  So let's curl your lashes — just going to have you look straight ahead — and we really want to get in there. I really like to pump the lash curler for just a couple of seconds.

My next step is to use a lash booster. This is a lash conditioner that will coat each lash, and it will really help the lashes to appear thicker. So we are going to apply that first. You can even start from the top and then also coat the bottom. You can look for a lash conditioner or lash plumper, in any drugstore or Sephora, they usually sell — several different companies sell it. And it's great to use an eyelash conditioner to protect the lashes from mascara.

I'm going to use mascara that has a little bit of a plumping agent and it's a nice, fat brush. And it is very important that when you are applying mascara to really get into the root of the eyelash and then work your way out. I like to do that in sort of a wiggly motion. And we really want to get in that root and wiggle out. Getting the end and go in the direction that the eyelashes grow. You want to go to the side and straight up and then bowing out, just a little bit.

Now, another trick that I like to do is use an eye shadow brush; something … preferably something that has a narrow tip. And paint on the mascara onto this brush and then you can coat the very top of the lashes and really get to the root. Really getting in there and working the lash with the brush. It gets out clumps and it gives you a nice, natural look.

So Lucy is ready for the party. She looks great. There are a few tips there for you to use to make yourself look great for your evening or for your party.
I'm Vinnetta Scrivo with howdini.

meet theexpert
  • Vinnetta Scrivo

    Vinnetta Scrivo Makeup Artist Vinnetta Scrivo’s natural flair for makeup, eyebrows and hair styling has earned her success in the editorial, television, music, bridal and fashion worlds.
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