How to choose chocolates as a gift

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Buying chocolates is a lot more complicated than it used to be. Here's how to impress a chocolate connoisseur without going broke, with advice from chocolate expert Clay Gordon, author of Discover Chocolate.

How to choose chocolates as a gift
  • If you want to impress someone but you're not sure what to buy, get a beautiful ganache, a simple mixture of chocolate and cream, with the absolute thinnest coating of chocolate on the outside.
  • Is a Whitman’s Sampler okay? According to Clay Gordon, this might appeal to someone because maybe they had it in their childhood and reminds them of their childhood, but in terms of impressing a real chocolate lover it wouldn’t be his first choice.
  • How about really fancy schmancy chocolates? (NOTE: These come from Marie Belle in SoHo, NYC). These kinds of chocolates are absolutely gorgeous to look at. And, as a matter of fact, yes, these are high quality chocolates and a connoisseur would love to have these. The box featured here would probably run you about $20.00.
  • A package of six little chocolates from Jacques Torres would be around $6.00.
  • Godiva is very familiar to a lot of people. It’s a safe choice and everybody knows exactly what it is that you’re giving them.
  • As for chocolate bars, when you buy bars as a gift, exotic is better. For example, Clay shows us chocolate bars from Ecuador and Spain.
  • If you don’t live near an artisanal chocolate store, turn to the internet. Some of the best chocolates in the United States are in fact available online. Just make sure they ship them overnight.

NOTE: Clay recommends chocolates.com, chocolatesource.com, and chocosphere.com as good resources for online chocolate.

Transcript LISA:  I’m Lisa birnbach for howdini, if you’re giving chocolate as a gift, how can you get the very best chocolate for your money? Here to answer that and give us more tips on buying chocolate as a gift is chocolate expert and author Clay Gordon, whose new book is called Discover Chocolate. Clay if I really want to impress somebody, what is going to appeal to a real connoisseur?

CLAY:  Get just a beautiful gnash, just a simple mixture of chocolate and cream with the absolute thinnest coating of chocolate around the outside.

LISA:  Whitman’s Sampler.

CLAY:  It will appeal to someone because maybe they had it in their childhood. But in terms of impressing a real chocolate lover it wouldn’t be my first choice.

LISA:  This fancy shmancy chocolate?

CLAY:  They’re absolutely gorgeous to look at, and as a matter of fact yes these are a high quality chocolates, and a connoisseur would love those.

LISA:  And how much would this box cost?

CLAY:  That box would probably run you about twenty dollars.

LISA:  Now I see you have six little chocolates here from Jacques Torres-

CLAY:  Right, that cost me six dollars.

LISA:  Godiva is a very familiar choice for a lot of people.

CLAY:  It’s a safe choice, and everybody knows exactly what it is that you’re giving them.

LISA:  Right, that’s true they have their favorites already.  

CLAY:  That’s right.

LISA:  And these bars are-

CLAY:  When you buy bars like this, exotic is better, so this is from Ecuador, and this one is made from Spain. You can focus on getting the exotic in different and far away there.

LISA:  What if you don’t live near an artisanal chocolatier?

CLAY:  Well then turn to the internet, some of the best chocolates in America can be found online, just make sure they ship them overnight.

LISA:  Thank you so much.

CLAY:  It’s been my pleasure.

LISA:  For howdini.com I’m Lisa Birnbach.   
meet theexpert
  • Clay Gordon

    Clay Gordon Author, Discover Chocolate Clay Gordon shares his passion for chocolate through writings, classes and events, and especially via the web at chocophile.com and discoverchocolate.com. He founded The New World Chocolate Society as a broader platform for consumer education. more about this expert »

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