How to make a viral video

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Trying to make your video go viral? Some say it's like catching lightening in a bottle. Digital filmmaker and YouTube sensation Joe Penna seems to have a few tricks up his sleeve; his videos have been viewed over 100 million times. Watch as Joe, known online as MysteryGuitarMan, shares advice for how to make a viral video.

How to make a viral video Trying to make your video go viral? Some say it's like catching lightning in a bottle. Digital filmmaker and YouTube sensation Joe Penna seems to have a few tricks up his sleeve; his videos have been viewed over 100 million times. Watch as Joe, known online as MysteryGuitarMan, shares advice for how to make a viral video.
  • Use a pocketsize high definition camera that takes still shots and videos so you can capture everything.
  • Make your video appeal to everybody by being creative or doing something you are really good at.
  • Think about the videos your have passed along to your friends. What did they look like? How were they shot?
  • Everybody is different so stick to what you are best at.
  • Upload your finished product to YouTube and begin promoting it to increase the view count. Contact relevant blogs to spread your video around.
  • Incorporate still images, as well.
  • Ask your friends to retweet or “Like” it on Facebook.
Transcript

JOE PENNA: Hey, I'm Joe. You can make a lot of great videos all by yourself using a camera like this little guy. I'm here today to talk to you guys about how to make one of your videos go viral. [dramatic piano music]

So you want to make a viral-- [dramatic piano music]. Hmmph.

So you want to make a viral-- [dramatic piano music]. Sigh.

So you want to make a video that goes viral. Oh. Okay. [dramatic piano music]

First things first. You can never tell what's going to go viral. [dramatic piano music]

But let's talk about some of the things you can do to make your video appeal to everybody.

The main thing you need to remember is to be creative.

Do something that you're good at, like play guitar. Or sing a song. Or finish a puzzle really fast.

Make sure it looks great. Shoot in HD to get the best details. You don't want your audience to miss a thing.

And you're going to want to make your video in a way that appeals to everybody.

Think about the videos that you pass along to your friends--like this one. It's going to be different for everybody, so do what you're best at doing. In my case, I like making stop-motion videos. Blah. Blah blah. Blah blah blah.

Now that your video is done, the best site to upload to is YouTube if you want a lot of people to see it. And once it's on there, you can start promoting it. One good way to spread your video around is to contact relevant blogs. Make sure you take some still images while you're filming to send along with your video. People like to see what goes on behind the scenes.  Now ask your friends to retweet or hit "thumbs up" on Facebook.  This is going to help your video go viral.

And that's it. You're one step closer to having a viral [dramatic piano music] video.

Thanks for watching. Make sure to check out all my videos on sony.com/howdini.

 

 

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  • Joe Penna

    Joe Penna Digital Filmmaker Joe Penna, known online as MysteryGuitarMan, is a guitarist, director, and filmmaker. Originally from São Paulo, Brazil, Joe currently resides in Los Angeles, California where he maintains two YouTube channels: MysteryGuitarMan and jp. As of August 2010, he is the most subscribed Brazilian and the 8th most subscribed user on YouTube, with over one million subscribers. His videos have been viewed over 100 million times. more about this expert »

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