Privacy Policy

Revised July 1, 2013; last updated March 1, 2013


Howdini ("Howdini," "we," or "us") is committed to protecting your privacy. This Privacy Statement describes the information that we collect from you through the website (the "Site"), the purposes for which we use such information, with whom we may share such information, your choices regarding our use and sharing of such information, and the steps we take to protect your personal information. By accessing the Site, you are consenting to the information collection and use practices described in this Privacy Statement. If you do not agree to the terms of this Privacy Statement, please do not use the Site. This Privacy Policy applies to information which we may collect on any other websites owned or operated by Howdini, its parent, subsidiaries and affiliates and to any information collected when you call, email or otherwise communicate with Howdini.

Your California privacy rights

The following only applies to California residents who have an established business relationship with Howdini.

If we collect your name or other personal information from you (whether online or offline), and you have given us permission to share your personal information by clicking on the appropriate box or button on the Site or by any other means we may provide, we may occasionally make that personal information available to our parent or other affiliated companies, or to other third parties (including, but not limited to, our clients) who have products or services that we believe will be of interest to you, for their t marketing purposes. If you later decide that you do not want us to share your personal information with these companies for their marketing purposes, please email us to opt out of receiving email. Your opt-out request will be processed within thirty (30) days of the date on which we receive it. For more information on how your personal information is collected, used and shared, please read the remainder of this Privacy Statement.

For more information re: the California Privacy Act click here.

Changes to this Privacy Policy

Howdini may occasionally update this Privacy Statement. When we do, we will post a notice on the Site for a reasonable period of time after such changes are made that this Privacy Statement has been updated, and we will revise the "last updated" date at the top of this Privacy Statement. We encourage you to check this page periodically for any updates. Your continued use of the Site following the posting of updates to this Privacy Statement will mean you accept those updates.

Our collection of information

Information collected directly from you: You can visit the Site and access the information available on the Site without entering any personal information. However, in order to access certain information, services or features that may be contained on the Site, we may require you to provide personal information such as your name, email address, and phone number. For example, we will collect certain personal information if you choose to register on the Site, join our email list, subscribe to our newsletter, participate in special offers, sweepstakes, contests or other promotions, sign up for our chat rooms, message boards or other public venues or communicate with us via email.
We may also collect certain demographic information (such as gender or age) and information about your interests and preferences ("preferences information"). In many cases, such demographic and preferences information (besides age) is optional. If we ever use any demographic or preferences information together with any personal information, then such demographic and preferences information will be treated as personal information under this Privacy Statement.

Information collected automatically: We may collect information about your visit to the Site, including what pages you view, the number of bytes transferred, the links you click, the materials you access, and other actions taken within the Site. We may also collect certain standard information that your browser sends to every website you visit, such as your Internet Protocol address, your browser type and capabilities and language, your operating system, the date and time you access the Site, and the website from which you linked to our Site. If we ever link this information to your personal information, then such information will be treated as personal information under this Privacy Statement.

Our use of information

If you provide us with personal information, we may retain and use that information for several purposes. For example, we may use your personal information in order to provide information and services that you request such as responding to questions and sending emails to our email list subscribers. In addition, we may use your personal information to ensure compliance with Howdini policies and applicable law. In order to enhance your interactions and experiences with Howdini, information collected via the Site may be combined with information we collect by other means. We may also use your personal information to improve the Site, or to make the Site easier to use by eliminating the need for you to repeatedly enter the same information or by customizing the Site to your particular preference or interests. If you have chosen to receive communications by email from us but later wish to opt out of receiving such communications from us at any time, simply follow the instructions for doing so included in the emails. We reserve the right to send you certain communications relating to the Site, such as service announcements or similar administrative or transactional messages, without offering you the opportunity to opt-out of receiving them.

We partner with ValueClick to serve ads and/or collect certain information when you visit our website. ValueClick may use cookies or web beacons (defined below) to collect non-personally identifiable information during your visit to this website in order to help show advertisements on other websites likely to be more interesting to you. To learn more about this "behavioral advertising" practice or to opt-out of this use of your anonymous information, you can visit

Aggregate information

From time to time, we may collect general, non-personal, statistical information about the use of the Site, such as how many visitors visit a specific page on the Site, how long they stay on that page, and which hyperlinks, if any, they "click" on. We collect this information through the use of technologies such as cookies, which are discussed in greater detail below, and those described in the "Information collected automatically" section above. We collect this information in order to determine which areas of the Site are most popular and to enhance the Site for visitors. We may also group this information into aggregate visitor data in order to describe the use of the Site to our existing or potential business partners, clients or other third parties, or in response to a government request. However, please be assured that this aggregate data will in no way personally identify you or any other visitors to the Site.

Cookies and anonymous identifiers

We use cookies for various purposes, such as serving personalized content based on what you want or have looked at before, and to analyze data about our users, like you, via third-party tools like Google Analytics. Cookies tell us how you arrived at our site, what pages you viewed and how long you stayed. Our advertisers use cookies to do the same.
Google defines this information this way:

Cookie: A cookie is a small file containing a string of characters that is placed on your computer when you visit a website. When you visit the website again, the cookie allows that site to recognize your browser. Cookies may store user preferences and other information. You can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some website features or services may not function properly without cookies.

You may also set your browser to block all cookies, including cookies associated with our services, or to indicate when a cookie is being set by us. However, it's important to remember that many of our services may not function properly if your cookies are disabled. For example, we may not remember your language preferences.

Pixel tag or web beacon: Pixel tags or web beacons are interchangeable phrases. They are a type of technology placed on a website or within the body of an email for the purpose of tracking activity on websites, or when emails are opened or accessed, and is often used in combination with cookies.

Disclosure of your personal information

Except as described below, personal information you provide to Howdini through the Site will not be shared outside of Howdini, its parent, affiliates, subsidiaries, partners and service providers without your permission.

Disclosure regarding service providers:

Howdini contracts with other companies to provide services on our behalf, such as hosting websites, sending out information and analyzing the Site. We provide these companies with only those elements of your personal information they need to deliver those services. These companies and their employees are prohibited from using that personal information for any other purpose.

Disclosure in Community Areas. If you choose to post any Submissions in the Community areas of the Site, by such action, all such information, including any personal information you include in such Submission, will be disclosed and made publicly available and accessible, to other users of the Site. Accordingly, you are advised to use discretion and caution in posting any personal information on the Site. Howdini shall not have any responsibility for any such information once posted.

Disclosure regarding other third parties:

In some cases, if you have given us permission to share your personal information with third parties by clicking on the appropriate box or button on the Site, we may make your personal information available to third parties (including, but not limited to, our clients) who have products or services that we believe will be of interest to you. If you later decide that you do not want us to share your personal information with these third parties, please, click here to email us.

Disclosures in connection with acquisitions or divestitures:

Circumstances may arise where for strategic or other business reasons Howdini decides to sell, buy, merge or otherwise reorganize its own or other businesses. Such a transaction may involve the disclosure of personal and other information to prospective or actual purchasers, or receiving it from sellers. It is Howdini's policy to use reasonable and appropriate protection for information in these types of transactions. In the event that Howdini or all or substantially all of its assets are acquired in such a transaction, customer information, including personal information would be one of the transferred assets.
Disclosure for other reasons: We may disclose personal information if required to do so by law or in the good-faith belief that such action is necessary to comply with legal requirements or with legal process served on us, to protect and defend our rights or property, or in urgent circumstances to protect the personal safety of any individual.


Howdini is committed to protecting the security of your personal information. We use a variety of reasonable security technologies and procedures intended to help protect your personal information from unauthorized access, use or disclosure. For example, we store the personal information you provide on computer systems with limited access that are located in facilities to which access is limited. We cannot, however, guarantee the security of your personal information.
If you register for an account on the Site, you will be asked to choose a password for your account, in which case, your online account information shall be protected by your password. We recommend that you keep your password safe from unauthorized access and do not disclose your password to any other person. You are responsible for maintaining the confidentiality of your password and account, and are fully responsible for all activities that occur under your password or account.

Updating Your Information

If you have registered for an account on the Site, you may view and update your account information or cancel your membership at any time by logging into your account.

Children's information

This Site is not intended for use by children under 13. Howdini does not knowingly collect personal information from anyone under 13 years of age, except for the limited circumstances described below. In the event a child under the age of 13 submits a question to us on the Site and identifies his or her age, we may use the child's email address for the sole purpose of responding to the child's question on a one-time-only basis. However, we will not use the child's email address to contact the child and we will delete it from our records once we have responded. If we become aware that we have unknowingly collected personal information from a child under the age of 13, we will make commercially reasonable efforts to promptly delete such information from our database.

Links to other websites

The Site may contain links to other websites such as Howdini affiliates, social media sites and advertisers. While we try to link only to websites that share our high standards and respect for privacy, we are not responsible for the content, security or privacy practices employed by other websites.

A Note To International Users.

The Site is hosted in the United States. If you are accessing the Site from outside the United States, by providing your information to the Site, you are consenting to the transfer of your information to the United States for processing and maintenance in accordance with this Privacy Policy and our Terms of Use. You are also consenting to the application of United States law in all matters concerning the Site.

Enforcement of this Privacy Statement

If you have questions regarding this Privacy Statement or our handling of your personal information, please contact us.