• How to buy diamonds

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  • Helena Krodel , Jewelry Information Center
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    About this video


    If you’re buying a diamond, you’d better know your four C's: carat, color, clarity and cut. Helena Krodel of the Jewelry Information Center will show you what you need to know to make a sparkling choice when you buy diamonds.



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  • Instructions

    How to buy diamonds

    • Cut is arguably the most important, because it’s what unleashes the brilliance, making them sparkly.
    • Clarity means the little imperfections, nature’s birthmarks. They may have little carbon fissures or dark spots, but you want them to be not visible to the naked eye.
    • Carat weight is the most important because when looking at a diamond, size does matter. If you buy a diamond over one carat, it should come with a warranty or certificate.
    • The last C is Color. Color is graded D to Z, the closer to white the better the color. One example is round, one princess, the two most popular cuts.
    • Any diamond over a carat should come with a certificate. The certificate should be by an independent laboratory that will grade the 4 C’s so you know what you’re getting and what you’re paying for.
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    How to buy diamonds

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